THE HALLIDAY BRAND
Tit. it.:; Scen.: George W. George, George F. Slavin; F.: Ray Rennahan; M.: Michael Luciano, Stuart O’Brien; Scgf.: David Garber; Cost.: Irving Levitt; Su.: Fred Hynes, Earl Snyder; Mu.: Stanley Wilson; Ass. R.: Louis Germonprez; Int.: Joseph Cotten (Daniel Halliday), Viveca Lindfors (Aleta Burris), Betsy Blair (Martha Halliday), Ward Bond (lo sceriffo “Big Dan” Halliday), Bill Williams (Clay Halliday), Jay C. Flippen (Chad Burris), Christopher Dark (Jivaro Burris); Prod.: Collier Young per Collier Young Associates 16mm. D.: 75’.
Film Notes
Lewis gloriously trascends the minor drawbacks of his budget and assigned cast (while Bond is excellent, Cotten’s age and Lindfors’ accent are unhelpful anomalies), employing his unique visual intelligence and compositional sense to lend the script’s acuity a metaphorical impact and a characteristically violent, headlong impetus. (…) Lewis’ noir-ish leanings aren’t best served by the exigencies of day-for-night shooting, but he carries off a couple of wonderful moments of shadow-play, and casts an appropriate pall of interior darkness at the moment when Aleta identifies the true Halliday brand on Daniel’s hate-filled features.
Paul Taylor, Monthly Film Bulletin, April 1980