Local film shows were an essential part of the promotion of travelling film shows and fixed cinemas from 1896 up to the 1960s. Although previously neglected by film scholars, (as they were not distributed outside their locality and therefore rarely advertised in trade journals), they provide rich information on the attractiveness of cinema-going. By the early 1900s, films of factory exits, church congregations, and local views could attract large audiences who were fascinated by the novelty of recognising themselves on the screen. This experience made the cinema more than just a place to watch films. Scenes of local celebrations, parades, sports and charity events offered visual tableaux which played an essential part for local identities. And the visit of a celebrity was a popular way of presenting a film star or national figure within the context of the locality.

Martin Loiperdinger