George Abbott and Philip Dunning’s Broadway first made a splash as a hit stage play in 1926, running 603 performances on Broadway, and winning praise for its contemporary street slang and realistic underworld atmosphere. Sensing a prime vehicle for the new medium of sound film, Universal boss Carl Laemmle soon scooped up the rights for $225,000. Following their critical and artistic triumph with Lonesome (1928), producer Carl Laemmle Jr. and director Paul Fejos were entrusted to bring this hot stage property to the screen as Universal’s second all-talkie. But Fejos recognized that the dialogue-driven drama about a song and dance man hoping to hit the big time possessed none of the scope or scale required for a major Universal release, so he expanded the film to include sequences in the nightclub and cabaret musical numbers.
Art director Charles D. ‘Danny’ Hall designed a colorful, Cubist-inspired set for the Paradise Night Club that was constructed on Universal’s largest sound stage. And the final sequence of the film was enhanced with two-color Technicolor. To further enliven the cabaret scenes Fejos and cinematographer Hal Mohr commissioned a sophisticated mobile camera platform, called the Broadway crane. Constructed for $50,000, and measuring 25-feet long, this 28-ton engineering marvel could move smoothly and rapidly in any direction to capture shots from any height or perspective. To get a return on its investment, the costly crane was reused repeatedly by Universal over the following years, notably on All Quiet on the Western Front and King of Jazz. Broadway’s final production cost was an enormous $1.5 million, and despite some strong reviews, it failed with audiences, who were no longer impressed with the once novel backstage drama elements.

James Layton and David Pierce