The format came from [a Sundance Channel] experimental initiative to create content for the mobile phone. And one of Sundance’s missions is to address environmental issues … I’ve always been interested in animals and animal behavior. Among the things you read about is their sexual lives, their reproduction, if they take care of their babies, what they eat, etc. And everybody’s interested in sex, so I figured, “Let’s go there!” I wanted people to laugh, but then to leave and say, “Wow. I didn’t know about that.” That was my green intervention! It was to make people aware of animal life… We looked at a lot of films on different cellular phones, and what looked best were animations, because they’re very contrast-y … I think the Georges Méliès films [inspired me], always, because they were pure delight and they still thrill me. They are ingeniously made, but they are made in the kitchen. I wanted mine to feel like that … It is important that I know where the films are seen, what kind of screen, so that I can be clear in my cinematography. But there is an art form in mobile. This is a new canvas, no doubt about it.

Isabella Rossellini