MAMbo > 11:00

ACE Workshop – First Session

Moderator: Francesco Clerici

Re-Opening and (Re-)Engaging Audiences / Re-Opening Cinemas
On the occasion of the annual ACE Workshop we will look into both what we might have learned from the pandemic lockdowns, as well as which paths we might pursue when opening up to a new normal. 
Do we expect audiences to rush back, hungry for cinema screenings? Or are active measures needed to attract old and new audiences? We explore experiences and inspiration from colleagues in re-opening their cinemas. Has audience behaviour changed or are there new audiences, who have become aware of the physical offerings during the lockdown? Is there a different pattern in what audiences want; on screen, but also coffee, drinks, food, etc.?

With: Michal Bregant, Madeleine Probst, Gian Luca Farinelli, Mikko Kuutti e Kirsi Raitaranta.

New Platforms, VOD, and Rights Clearance
The pandemic led to many ACE institutions exploring new ways to make film heritage available online. With the new o line presence (both free access, VOD and other platforms), film availability and rights clearance require different skills and mindset. Are there activities and initiatives worth continuing and developing? Have the online activities led to new ways of engaging with our audiences that are worth continuing? And what about rights?

With: Thomas Christensen, Lauren Mae Murphy, Giovanna Fossati, Ellen Harrington, Mikko Kuutti e Kirsi Raitaranta

In collaboration with Europa Cinemas


Thursday 22/07/2021
11:00 - 1:00 pm


Free admission upon reservation: